To promote, encourage and assist projects and activities whose objectives are to cultivate and reinforce young people’s creativity and potential, by providing greater opportunities for self-development in areas such as: academics, sports, culture, and performing arts.
To encourage and enhance animal welfare, protection and conservation, through working with and helping to fund organizations and individuals dedicated to such causes.
To support projects and programmes whose objectives are to protect the environment, such as anti-pollution, clean energy, recycling and waste-reduction, reforestation, etc.